THE DENIM EDIT: A JEANS BUYING GUIDE
When it comes to finding the perfect pair of jeans, fit is everything. Our jeans are cut to flatter different body types while offering both comfort and style. Whether you love the classic silhouette of straight-leg jeans, the tapered shape of a barrel leg jean, the relaxed feel of a boyfriend fit, or the bold, contemporary look of wide-leg jeans, we’ve got you covered.
Even better, each pair is crafted from sustainable cotton, ensuring you look good and feel good about your fashion choices.
So with so much choice, how do you find the perfect pair of jeans? Our tops tips for buying jeans are here:
- Consider your body shape and how your jeans can work for you to enhance your silhouette.
- Think about end- use: are you looking for denim to dress up for a party, or is your daily style centred aroudn casual outfits.
- The wash of your denim can transform your look. Washed black add an edge. Rinse wash in darkest blue brings a smarter take on denim, and gentle distressing feels casual and authentic.
So let's delve into our range of sustainable denim, and find the perfect pair of jeans for you:
Sarah Straight Leg Jeans
The Sarah Straight Leg Jeans are our best-selling, classic and universally flattering shape. A straight leg, they sit mid-rise and include a touch of elastane for added stretch, which means they work well with curves, moulding to your shape.
The adjustable raw hem turn up is a standout feature, allowing you to customize the length to suit your leg and shoe preferences. When thinking about leg length, these are best finishing just above the ankle bone. The Sarah Jeans are the perfect option if you're a fan of skinny jeans and want that neater fit but in a more contemporary shape. Available in two versatile washes, ‘Rinse’ which offers a smarter look and ‘Black’, great for edgier statement-making looks.
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Winnie Lurex Side Stripe T-Shirt
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Poppy Foil Print Puff Sleeve Blouse
Parker Pintuck Wide Leg Jeans
The Parker Pin Tuck Wide Leg Jeans offers many outfits with denim. The wide leg and a central seam running down the front draws the eye downward, creating a sleek vertical line that’s perfect for lengthening the leg. The middle seam adds structure and works well with tailoring allowing for a smarter look. The raw hem allows you to easily adjust the length to suit your style or height. They pair beautifully with block-heeled sandals, or even a pointed kitten heel. Experiment by dressing the Parker Jeans up giving the outfit a slight 1970s disco feel.
Brigitte Boyfriend Jean
The Brigitte boyfriend jeans are a mid-rise style and offer the perfect balance of laid-back style and flattering fit. Great for pear shapes as they give the boyfriend style feel without adding too much bulk. Made from 100% cotton, these jeans have an authentic wash that brings an authentic lived-in feel. They are easily styled dressed up with a blouse and heels or dressed down with a statement t-shirt. Whether you're running errands or out for a relaxed weekend brunch, Brigitte brings the perfect mix of comfort and style.
Thea Barrel Leg Jeans
The Thea Barrel Leg Jeans provide all the contemporary feel of a boyfriend jean but with shaping around the hips and bum and tapering at the ankle to create the perfect flattering silhouette. This no-stretch design is crafted from 100% cotton, delivering a structured shape. Pair them alongside any t-shirt or knitwear for a more relaxed look, or with a waistcoat or blouse for a more dressed up feel.
Chocolat Chaud Boyfriend T-Shirt
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Team with the Belle Funnelneck Jumper for a winter whites look. Just avoid the mulled wine :)
