INSPIRED FOREVER-WEAR
About Us
Eleven Loves is all about inspired forever-wear. Our designs are grounded in enduring, classic styles, updated with modern cuts and creative details to bring confidence, personality and longevity to your wardrobe.
Founded by Hayley Thomas in 2017, our purpose is to do more than make clothes.
We're driven by a desire to demistify the art of dressing well, re-ignite the excitement in creating outfits, and help you feel more confident.
Caring for people and planet is in our DNA. That's why we test and perfect our designs with customers first, then produce small runs with a focus on sustainable fabrics. Working with a hand-picked group of trusted producers, we continue to innovate and improve our approach to sustainability. We also ensure clothing circularity and support communities living in clothing poverty by donating end-of-line pieces through our not-for-profit partners Give Your Best. We believe that our pieces should both feel good and do good.
Through our regular Style Solutions blog, and our social channels (@elevenloves.co.uk on Instagram and Facebook), you'll find endless outfit ideas to help you get more from your wardrobe. We're inspired by the power of our community and it has been a joy to create this collection with and for women like you.
We always love to hear from you - please do drop us a line with any feedback at hello@elevenloves.co.uk
Sustainability
Caring for people and planet is in our DNA and we work to the following guiding principles.
Focus on sustainable fabrics:
The majority of our collection is created using sustainable fabric options including GOTS certified organic cotton, Ecovero, Lenzing, Responsible Wool Standard Wool, recycled polyester or end-of-roll fabrics that would have otherwise gone into landfill. We continually strive to find more sustainable fabric options for all of our products and work in partnership with our factories and fabric mills on this ongoing journey.
Care for our makers:
All of our garments are made in hand-picked group of trusted factories audited to internationally recognised standards on workers pay, rights and fair treatment.
Create small production runs of customer-approved styles:
We test our designs with customers first to ensure that we are only creating pieces that they will love. Our designs are produced in small runs to minimise waste.
Supporting the community:
End of line and fragmented stock is regularly donated to our not-for-profit partners Give Your Best to be "shopped" (for free!) by those living in clothing poverty.
Support independent female-founded brands:
We collaborate with and champion other independent, female-led businesses through our social media channels and through Buy Women Built, because we believe that together, we're stronger.
About Give Your Best
We are proud to be official partners of the not-for-profit organisation Give Your Best, supporting them in their work to reduce fashion waste and tackle clothing poverty.
Give Your Best has been described by Vogue Magazine as the "Depop for donations". Their platform allows people and brands to donate clothing so that those living in clothing poverty can shop for free with the choice and dignity they deserve.
We regularly donate end of line pieces and continue to support them in promoting their wonderful organisation.